What gets covered, and what does not
Most marketing news is a press release with a headline on it. The gap this fills is small and specific: when a platform announces something, the useful question is whether the audience it affects is growing or shrinking, and search volume answers that in a way the announcement never does.
The scope is marketing broadly, not one channel. Paid search sits next to organic, paid social, measurement, and the demand generation side that decides whether any of it works. Sources are named and linked, always.
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News is what changed this week. The blog is what stays true for years. They link to each other where it helps and they do not mix.
Streaming Passed Primetime TV in the Upfront. Here Is What It Actually Costs to Buy.
PlatformFrequency Capping in Google Ads and Meta Is Missing Exactly Where You Need It
For numbers rather than news, the paid media cost index measures cost per click across six industries, and the ad spend teardowns break down what individual companies buy.