Turn ad spend into pipeline, not just clicks.
14+ years managing Google Ads, Meta Ads, and LinkedIn Ads for DTC, SaaS, and B2B brands across the US and Europe. No agency overhead, no account managers — direct access to the person running your campaigns.
Performance marketing, built on data
I'm an independent paid media strategist with 14+ years of hands-on experience managing Google Ads, Meta Ads, LinkedIn Ads, and programmatic campaigns. I've worked across B2B, B2C, SaaS, healthcare, and pharma, always with the same focus: turning ad spend into measurable pipeline and revenue, not just clicks.
- ● Google Ads (Search, Shopping, PMax, Demand Gen)
- ● Meta Ads Manager (Facebook & Instagram)
- ● LinkedIn Ads & Microsoft Advertising
- ● Programmatic Advertising
Industries
Where I've spent the most time
What I do
Paid Search (SEM)
Google Ads, Bing Ads, keyword strategy, bid management, landing page optimization.
Paid Social
Meta Ads (Facebook/Instagram) & LinkedIn Ads with advanced audience targeting.
Performance Marketing
ROI-focused campaigns, conversion funnel analysis, budget forecasting.
Analytics & Attribution
GA4, GTM, Looker Studio, multi-touch attribution modeling.
CRM & MarTech Integration
HubSpot, Salesforce — connecting ad spend to real pipeline.
PPC Audit & Consulting
Campaign audits, account restructuring, process optimization.
Real engagements, real numbers where I have them
Some of these are recent freelance engagements with verified metrics. Others are longer-running or confidential roles where I can speak to scope and approach, not exact percentages.
Mission AC & Plumbing — Houston, TX
Freelance · May 2025 – Feb 2026The Challenge
- Extreme keyword competition with CPCs of $45–$80
- Dozens of local competitors bidding on the same terms
- Seasonal demand fluctuations affecting lead flow
The Strategy
- Granular A/B testing of ad copy and landing pages
- Negative keyword refinement to cut wasted spend
- Audience targeting and full funnel restructuring
Managed ~$20K/month in Google Ads spend as a freelance PPC specialist for this Houston HVAC & plumbing company.
Large Healthcare Organization, Brazil
Ongoing · client name withheld under confidentialityThe Challenge
- Strict advertising compliance in a regulated industry
- Complex, multi-touchpoint patient journey
- Competitive, high-CPC market landscape
The Approach
- Integrated paid search and social strategy
- Multi-touch attribution modeling
- Custom GA4 & Looker Studio dashboards for stakeholders
Ongoing role as Senior Paid Media Manager, leading strategy and a growing paid media team.
Underscore Marketing — US Pharmaceutical Marketing Agency
Freelance · Sep 2023 – Mar 2024The Challenge
- Strict regulatory compliance across brands
- High customer acquisition costs in pharma
- Multi-stakeholder targeting: HCPs, Patients, Payors
The Approach
- Dedicated remote PPC specialist for the agency's client portfolio
- Complex search campaign management across B2B & B2C accounts
- Continuous restructuring to improve CPA, CTR & lead quality
- Slight CPC improvements achieved alongside the CPA gains
Pontomais (now VR Gente) — B2B HR Tech, Brazil
In-house · Sep 2017 – Sep 2019The Challenge
- Long sales cycles typical of B2B SaaS
- Need for consistent, qualified user acquisition
- Retention and churn pressure on existing MRR
The Approach
- Multi-channel execution across Google Ads, Meta & programmatic
- Retargeting and remarketing to increase LTV
- SEO & SEM performance monitoring tied to MRR goals
How we'd work together
Discovery & Strategy
Comprehensive analysis of your business, market, and competitors. Custom PPC strategy and roadmap tailored to your goals and budget.
Campaign Launch
Expert setup with proper tracking, conversion goals, and A/B testing. Every campaign is built for performance from day one.
Ongoing Optimization
Daily monitoring, weekly reporting, and data-driven optimizations to maximize ROI, with transparent communication.
Scale & Growth
Expansion of successful campaigns, new channel exploration, and sustainable growth strategies.
Certifications & tech stack
Google Ads Certifications
- G Search Certification
- G Display Certification
- G Shopping Certification
- G Video Certification
- G Measurement Certification
Technology stack
Common questions
What does a Google Ads specialist do?
Manages and optimizes pay-per-click campaigns on Google's advertising platform — keyword research, ad copywriting, bid management, landing page optimization, conversion tracking, and ongoing performance analysis to maximize your return on ad spend.
How much does it cost to hire a PPC specialist?
Costs vary based on your ad spend and campaign complexity. As an independent specialist, I offer competitive pricing without large-agency overhead — custom quotes based on your specific needs, goals, and budget. A discovery call is the fastest way to get a real number.
Why hire an independent consultant instead of an agency?
You get dedicated, senior-level attention on your account. No junior account managers, no getting lost in a large client roster — you communicate directly with the person managing your campaigns, which usually means faster response times and more accountability.
Which platforms do you manage?
Google Ads (Search, Display, Shopping, Video), Meta Ads (Facebook and Instagram), and LinkedIn Ads, with experience in Microsoft Advertising and programmatic platforms. Google Ads is my primary area of certified expertise.
How quickly can I expect results?
Campaigns can start generating traffic and leads immediately after launch. Meaningful optimization typically takes 2–4 weeks as data comes in, with most clients seeing significant improvement within 60–90 days. Weekly reports keep you tracking progress from day one.
Let's talk about your paid media.
Free 30-minute discovery call to review your current performance and where the opportunity is.
Schedule a Call →