Pontomais: rebuilding Google Ads to grow contact requests
An account rebuilt from scratch, landing page recommendations and daily alignment with sales in a B2B SaaS operation.
The facts
- Company
- Pontomais, B2B time tracking SaaS, Brazil
- Relationship
- Employee of the company, not a Diwizi client
- Period
- Two years, from August 2017
- Platform
- Google Ads
- Direct responsibility
- The Google Ads account and the landing page recommendations
- Conversion
- A contact request form submitted
I worked at Pontomais as an employee for two years, starting in August 2017. One of my main areas was rebuilding the Google Ads account.
The challenge
When the work started, Google Ads produced roughly five contact requests in a month. The goal was to grow that volume and improve the quality of the opportunities reaching sales.
The conversion definition stayed the same throughout: a person filled in and submitted a form asking to be contacted.
What I did
I rebuilt the Google Ads account from scratch and suggested changes to the campaigns' landing page.
There was daily alignment with the sales team and ongoing feedback on the contacts that came in. That exchange helped me understand the quality of the opportunities and guided the changes to the campaigns.
My direct responsibility was the Google Ads account and the recommendations for the page. The work also depended on other people, above all the sales team.
The result
Over the following eight months, the volume of contact requests generated by Google Ads reached the hundreds.
In my assessment of the period, cost per contact and commercial quality also improved a great deal. Spend figures are kept out of this account.
This project reinforced a practice I take into other work: reviewing campaigns together with the people who talk to prospective customers. The form shows there was interest. Sales helps you understand what that opportunity is worth.
What these numbers are
The volumes are approximate and based on my own experience on the project. This version does not include original reports or confirming testimonials.
Related services
If you sell software to businesses, the service page is SaaS and B2B software PPC. There is also a page on B2B lead generation and one on Google Ads management.