Most free audits are sales documents. They find enough problems to justify a proposal and stop there. This is a paid, fixed-scope review that ends with a prioritised list of fixes, and you own it whether or not you ever hire me.
Different accounts, remarkably consistent problems.
The same lead firing as a form submit, a thank-you pageview and a phone call. Your reported CPA is fiction, and every bidding decision inherits that error.
The search terms report is where wasted spend hides in plain sight. In neglected accounts it is routinely a double-digit share of budget going to queries that will never convert.
Campaigns organised by keyword match type or by whoever built them, rather than by margin, service line or geography, which is what you actually make decisions on.
Broad match with Smart Bidding and no negatives, or Performance Max with no brand exclusion, quietly spending your budget on demand you already had.
Delivered as a written document with findings ranked by impact, not a slide deck.
Conversion actions, deduplication, GA4 and tag manager configuration, attribution settings. If this layer is wrong, nothing below it can be trusted, so it gets checked before anything else.
Search terms, placements, audiences and geography reviewed with an actual number attached to what is being wasted, not a vague claim that there is waste.
Whether the account is organised around how your business makes money, and whether the bid strategies match the volume of conversion data you actually have.
The part most audits skip because the auditor cannot fix it. Speed, message match, form friction and what happens after the submit.
Ranked by impact against effort, with the handful of things worth doing this month separated from the nice-to-haves. Written so your team can execute it without me.
Plenty of people take the audit, implement it in house, and never hire me for anything else. That is a legitimate outcome and the document is written to make it possible.
Some engagements have verified public numbers. Others are longer-running or confidential roles where I can speak to scope and approach but not exact percentages. I would rather show you the real mix than invent a case study.
Roughly $20K per month in Google Ads spend, in a market with $45 to $80 CPCs.
Alongside consulting I hold a senior in-house paid media role in healthcare. Nothing from that work is published anywhere on this site: no employer named, no budgets, no results, no internal detail. It is listed only because it is where a large part of my healthcare experience comes from.
Read-only access to Google Ads, GA4 and tag manager. Nothing gets changed.
I go through the account, the measurement layer and the conversion path in detail.
Written findings with the waste quantified and fixes ranked by impact.
A call to go through it, so your team can act on it whether or not I stay involved.
Long-form writing on this topic from the blog.
Accounts spending real money where the owner suspects waste.
Not a fit: Brand new accounts with no history to audit.
No, and I would treat a free one with suspicion. A free audit is a sales asset, so it is built to find just enough to justify the pitch. Charging for it is what lets me tell you the account is fine, which does sometimes happen.
Read-only on Google Ads, GA4 and Google Tag Manager. I do not need to change anything to audit it, and I do not want the ability to.
Usually about a week from access to walkthrough, depending on account size and how many platforms are in scope.
Then I tell you that and you have paid for certainty, which is worth something when you are about to increase budget. It is rare but it happens, usually in accounts already run by someone competent.
A short form beats a long discovery call. Give me the basics and I will come back with a straight read on whether I can help, usually within one business day.
Rather book a time directly? Schedule a call.