Frequently asked questions

Diwizi is the independent paid media consultancy of Diego Zietek. One senior consultant plans, runs and reports on Google Ads, Meta Ads, LinkedIn Ads and Microsoft Advertising accounts directly, with no agency layer and no junior team. It works in English with companies in the United States, Canada, the United Kingdom, Ireland and Portugal, and in Portuguese with Brazilian companies on diwizi.com.br. More on the About page.

Diego Zietek, personally, from the first audit to every monthly review. There is no account manager relaying questions and no hand-off to a junior after onboarding: the person who audits the account is the person who builds the campaigns, makes the changes and writes the report.

No. Diwizi is a one-person consultancy: one consultant, no employees and no agency team. That is a deliberate limit, because it keeps the number of accounts small enough for each one to get senior attention every week. Agencies sometimes bring Diego in when one of their accounts needs a senior operator, which is covered under For agencies.

Diego works remotely from Curitiba, Brazil (GMT-3). Clients are mainly in the United States, Canada, the United Kingdom, Ireland and Portugal, served in English, plus Brazilian companies in Portuguese. GMT-3 is one to two hours ahead of US Eastern time, and working hours follow US and European business days.

English and Portuguese. Calls, reports and campaign copy are written in the client's working language.

More than 14 years running paid media accounts hands-on, across agency, in-house and freelance roles. Past accounts include SaaS and subscription brands such as Intuit QuickBooks, Skillshare and Pontomais, consumer brands such as Shell, Timberland and Amazon Prime, an HVAC and plumbing company in Houston and, through a US agency, oncology and rare disease brands. These are past work, not endorsements or current clients.

They are the same one-person practice, written for buyers who search in a particular way. googleadsfreelancer.com is for US businesses looking for a freelance Google Ads specialist, and ppcconsultancy.uk is for UK and Irish businesses that want quotes in pounds and UK hours. Whichever site you arrive through, Diego runs the account.

A PPC consultant plans and runs paid search and paid social accounts for a client: keyword and audience strategy, campaign structure, bids and budgets, ad copy and creative tests, conversion tracking, and the weekly search term and budget work that keeps an account from drifting. An independent consultant does this personally rather than through an agency team. Full breakdown in what a PPC consultant does.

The difference is who runs the account and what you pay for. With an agency you pay for a team and its overhead, and the senior person from the pitch is often not the one in your account. An in-house hire is yours full time but comes with salary and benefits. An independent consultant is one senior person on the account, with limited capacity. Compared in PPC agency vs freelance consultant and in-house vs outsourced PPC.

When the account needs things one person cannot physically deliver: several markets launching at once, round-the-clock coverage, or a large volume of creative production every month. If that is your situation, an agency is the right call, and Diego will say so on the first call rather than take the account.

Capacity and coverage. One person can run a limited number of accounts, there is no team to cover a holiday, and an independent consultant does not replace a full creative or social media team. The trade is that senior attention goes straight into your account instead of being spread across a portfolio and relayed through account managers.

The usual signs are spend that keeps rising while leads or sales stay flat, conversion numbers in Google Ads that do not match your CRM, search terms nobody has reviewed in months, and an account that only gets looked at when a report is due. More in signs you need a Google Ads specialist.

Five questions cover most of the risk: who will run the account day to day, who owns the ad accounts, tags and landing pages, how the fee is set and whether it rises with your spend, what the report measures (revenue and cost per customer, or clicks), and what happens to everything if you leave. See how to choose a PPC consultant.

Ad accounts created in the vendor's name instead of yours, long lock-ins, a fee that grows automatically with your ad spend, reports full of impressions and clicks with no line to revenue, results guaranteed before anyone has seen the account, and a senior pitch followed by a junior team. Any one of these is worth a direct question. More in how to choose a PPC agency.

No. PPC (pay per click) covers any ad platform that charges per click: Google Ads, Microsoft Advertising (Bing), Meta Ads on Facebook and Instagram, LinkedIn Ads, Amazon and others. Google Ads is the largest and usually the first one a business should get right, because it reaches people who are already searching for what it sells.

For most new or cash-constrained businesses, PPC first, because it produces traffic and data within days while SEO usually takes six to twelve months on competitive terms. SEO is still worth starting early because it compounds, and most established businesses end up running both. Full comparison: PPC vs SEO.

AI now does much of the bid-level work: Smart Bidding sets a bid for every auction and Performance Max chooses placements on its own. What it cannot decide is what counts as a conversion, whether that data is right, how the account is structured, what the offer and the ad say, and when to cut budget. That judgment is now most of the job. See what to automate in PPC, and what not to.

There are two options, both quoted before you commit: a standalone audit at a fixed price, and ongoing management on a flat monthly fee. The monthly fee depends on scope, because running a $5,000-a-month account and a $200,000-a-month multi-market account are different jobs, so you get a written quote after a short first call rather than a number on a page. Details on pricing and rates.

Three ways: a percentage of ad spend, typically 10% to 20% of the monthly budget; a flat monthly retainer that stays the same whatever you spend; or hourly, which suits audits and advisory work better than ongoing management. Each model has a catch, explained on the pricing page and in PPC pricing models.

Independent consultants usually charge from about $750 a month for small accounts under $3,000 in spend to $3,000 to $7,000 a month for larger, more complex ones, or 10% to 20% of ad spend. More useful than the fee is the scope: whether tracking and landing pages are included, and who does the weekly work. See PPC service pricing.

No. The fee is flat. A percentage model pays the manager more when you spend more, which works against the advice you sometimes need most: cutting budget. With a flat fee there is nothing to gain from pushing your spend up.

No. Your media budget is billed by Google, Meta, LinkedIn or Microsoft directly to the payment method on your own ad accounts. The consultancy fee is separate, so you always see exactly what went to media and what went to management.

No. Ongoing management is month to month, with no twelve-month lock-in. If the work stops being worth the fee, you can stop. Long lock-ins mostly exist to protect the vendor.

There is no published minimum budget. The first call checks whether your budget can buy enough clicks each week to learn from, and if it cannot, Diego will tell you. The preferred first step is a fixed-scope audit, after which ongoing work is month to month. For small budgets, see is $10 a day enough for Google Ads?.

A PPC audit is an independent review of the ad account, the conversion tracking and the path from click to lead or sale, delivered as a written document with prioritised fixes and a walkthrough call. It runs on read-only access, usually takes about a week from access to walkthrough, and is a fixed fee quoted up front. If you continue into ongoing work, the audit is credited against the first month. More on the PPC audit.

Yes. Fractional work means a set number of days a month on your accounts, with no full-time hire, no headcount and no benefits attached. It suits teams that need senior hands on Google, Meta or LinkedIn Ads without another hire. See fractional paid media support.

As a fixed deliverable with a fixed price, quoted in writing before any work starts. The quote depends on how many pages you need, the copy and offer work involved, and whether two variants and thirty days of iteration on live traffic are included. A page costs less when Diego already runs the campaigns, because the brief and the conversion data come from that work. Details on landing page optimization.

Send a short message through the contact form or book a call on cal.com/diwizi. Before the call Diego asks for read access to the ad account and analytics, so the first conversation is about your numbers rather than a pitch. After it you get a written scope and a fixed quote, and ongoing work runs month to month.

It is a working session of fifteen to thirty minutes, not a sales pitch: what you sell, what you spend, what is broken and what a good month would look like. With read access granted beforehand, the call starts from what the account is actually buying, and you leave with a straight read on whether Diego can help and which option fits.

Usually within one business day. Every message goes straight to Diego: there is no shared inbox, no sales sequence and no newsletter.

For an audit, read-only access to Google Ads, Google Analytics 4 and Google Tag Manager, and nothing gets changed. For ongoing management, standard access to the same accounts, granted from your own admin user and removable by you at any time. You never hand over passwords, and the accounts stay in your name.

In Google Ads, open Admin, then Access and security, click the plus button, enter the person's email and choose the access level: read-only for an audit, standard for day-to-day management. The invitation arrives by email, and you can change or remove access from the same screen at any time. In Google Analytics 4 the equivalent is Admin, then Account access management.

You do. Campaigns, conversion actions, tags, audiences, landing pages and the full account history live in your own Google Ads, Meta, GA4 and Tag Manager accounts. If the engagement ends, you keep all of it, including the documentation.

Yes. Consulting and fractional work usually sit next to an existing team: a marketing lead who owns strategy, a developer who ships tracking changes, or an agency that handles creative or SEO. It only needs one clear owner for each account and each tag, agreed at the start.

Directly with Diego, by email and scheduled calls. The person you talk to is the person who made the change, so answers do not wait for a hand-off, and calls run in US and European business hours.

A live Looker Studio dashboard tied to your real conversion data, plus a monthly written read on what moved, why, and what comes next. Reports are written for owners, in revenue and cost per customer rather than impressions and clicks.

Every week. Search terms, negative keywords, bids, budget pacing and creative tests are reviewed continuously, because the accounts that drift are the ones nobody senior looks at between reports.

Nothing is held back. The campaigns, conversion actions, tags, landing pages and history stay in your accounts, and access is simply removed. You can hand the account to another manager or run it yourself the next day.

Google Ads (Search, Shopping, Performance Max, Demand Gen and YouTube), Meta Ads on Facebook and Instagram, LinkedIn Ads and Microsoft Advertising, plus the measurement underneath them: GA4, Google Tag Manager and offline conversion import. See all services.

No. The work is paid media and what paid media depends on: conversion tracking and the landing pages the campaigns send traffic to. Organic social, SEO retainers and full website builds are outside the scope, and if that is what you need, Diego will say so and point you somewhere better.

Yes, and many clients buy only that. The work covers GA4 and Google Tag Manager, deduplicated conversion actions, Meta Conversions API or server-side tagging where it applies, and offline conversion import from your CRM, so the platforms optimise toward revenue instead of form fills. See conversion tracking setup.

Yes. HubSpot and Salesforce are the most common. Importing qualified leads and closed deals back into Google Ads lets bidding learn which clicks became revenue rather than which ones filled a form. See CRM integration with Google Ads.

Performance Max is a Google Ads campaign type that serves ads across Search, Shopping, YouTube, Display, Discover, Gmail and Maps from one campaign, with Google's automation choosing placements and bids. It tends to work for ecommerce and for accounts with clean conversion data and around 30 or more conversions a month per campaign; low-volume lead generation usually gets more control from a well-built Search campaign. More in Performance Max explained.

They do different jobs. Google Ads captures people who are already searching, so its leads usually carry more intent. Meta Ads interrupts a feed to create demand, often at a lower cost per lead on paper but with lower close rates. Many businesses do best with both, Meta building awareness and Google catching the searches that follow. See Google Ads vs Facebook Ads.

It depends on deal size and sales cycle. Google Ads suits B2B problems that buyers actively search for. LinkedIn costs much more per click but targets by job title, seniority and company, which pays off for high-value deals, buying committees and account-based marketing. Judge both on cost per qualified opportunity, not cost per click. See Google Ads vs LinkedIn Ads for B2B.

It depends heavily on the industry. In the Diwizi Paid Media Cost Index, with US median cost per click collected in September 2026, legal was $99, B2B and SaaS $89, HVAC and plumbing $34, home services $28, dental $15 and healthcare $8. Dense metros run above these medians and rural markets below. The tables, method and reuse terms are in the Paid Media Cost Index.

Work backwards from the customers you need: divide by your lead-to-customer rate and your click-to-lead rate to get the clicks required, then multiply by your cost per click, and check the result against the most you can afford to pay for one customer. For a single-location local business, a workable start is usually $500 to $1,000 a month. See planning a budget backwards from sales.

Rarely. At typical local service costs of $2 to $5 per click, $10 buys two to five clicks a day, too little for Smart Bidding to learn from and too little visibility against better-funded competitors. Around $20 a day is enough to start collecting useful data, just slowly. Full answer: is $10 a day enough?.

Traffic starts as soon as the campaigns go live. Meaningful optimisation usually takes two to four weeks of data, a new automated bidding strategy needs one to two weeks of stable data before it is judged, and most accounts show their real trend within 60 to 90 days. Judge the account on cost per customer over that window, not on the first week.

Usually, when three things hold: the business answers calls and forms quickly, the budget buys enough clicks each week to generate data, and conversions are measured through to revenue. Google Ads rewards weekly attention; treated as a one-time setup, an account tends to drift and waste spend.

No. Results depend on the market, the budget and the offer, and anyone promising a number before seeing the account is guessing. What you can count on is how the work is done: a fixed quote, the senior person on the account every week, reporting tied to revenue, and everything kept in your accounts.

The public, dated example is a Houston HVAC and plumbing company (freelance, May 2025 to February 2026): 44% lower cost per acquisition and 60% more qualified leads on roughly $20,000 a month in Google Ads spend, in a market with $45 to $80 clicks. The full case separates what is verifiable from what is not. Other long-running and confidential work is described by scope only.

Most of the experience is in healthcare, B2B SaaS and HR tech, pharmaceutical marketing, local and home services such as HVAC, plumbing, roofing and cleaning, and ecommerce. There are dedicated pages for law firms, dental practices, mortgage brokers, tourism and other sectors on the services page.

Yes, with the limits stated plainly. Ad copy and landing pages are built inside Google's and Meta's healthcare policies, and tracking is set up so that sensitive patient information is not sent to the ad platforms. Your compliance or legal team keeps the final sign-off, because the rules depend on your specialty and jurisdiction. See healthcare PPC.

Yes, when the budget can support the work. Below roughly $1,500 a month in ad spend, running Google Ads yourself with a weekly review is often the better choice, and a one-off audit can set it up properly. Above that, an independent consultant usually costs less than an agency and puts one senior person on the account. See PPC management for small businesses.

Yes. Agencies bring Diego in when an account needs a senior paid media operator without adding headcount: a demanding client, a platform the team does not cover in depth, or a gap between hires. The work is the same as for direct clients, with one person running the account.

Yes. Some of the work runs behind other agencies' brands, with Diego operating the accounts and the agency owning the client relationship. The ground rules are agreed up front: who talks to the client, how reports are branded and who owns the ad accounts. How the model works: white label PPC.

The same way as direct work: a flat fee per account or per scope, quoted in writing before anything starts, and month to month. There is no percentage of the client's ad spend, so the agency's own pricing and margin stay its own.

The client or the agency, never Diwizi. The work happens inside accounts the agency or its client already controls, so nothing needs migrating if the arrangement ends.

Yes. A fixed-price audit on read-only access gives an independent read on the account, the tracking and the conversion path, delivered as a written document. It is also useful when a client is changing agencies and wants a neutral view before signing.