A pest control company sells urgency. Someone finds bed bugs, termites or a rodent and calls the first company that answers. The ads have to be there at that moment, in the right zip codes, for the pests your technicians treat, and the account has to know which calls turned into a scheduled service.
Most of the waste is structural, and it shows up before the first technician is dispatched.
Bed bugs, termites, rodents and mosquitoes have different seasons, different prices and different clicks. Lumped together, the budget flows to whichever search is cheapest, not to the jobs with margin.
A click from a county your trucks do not reach costs the same as one next door. Zip code targeting and a radius per branch belong in the account before launch.
How to get rid of ants, home remedies and product names pull clicks from people who will never book. A negative keyword list is the cheapest fix in the account.
Most pest jobs are booked on the phone. If calls are not recorded and marked as booked, quote or wrong number, the account optimises toward whoever calls, including people asking for a job.
Sized for a company where the owner or an office manager makes the marketing decisions between calls.
Termite, bed bug, rodent, mosquito and general pest each get their own budget, ad copy and landing page, per service area.
Pest control is a Local Services Ads category. I run the Local Services listing and the search campaigns together, so the two do not bid against each other.
Every call is recorded, tied to its campaign and marked by outcome, so bids follow booked jobs rather than call volume.
Termite swarms, summer mosquitoes and fall rodents each get budget ahead of the season, set from last year's call data.
A page per pest with the inspection, the price range you choose to show and the phone number. Fixed scope, built for the campaigns. See landing pages and websites.
Spend, booked jobs and cost per booked job, per pest and per branch, with what changed and what comes next.
Direct access to the person running the account. You talk to the consultant who builds and runs the campaigns, with no account manager in between.
Average cost per click on Google in the United States. Emergency pests cost the most per click and close the fastest, so the bid is set from what a treatment is worth, not from the click.
| Search term | Monthly searches | Average CPC |
|---|---|---|
| pest control near me | 165,000 | $31.29 |
| bed bug exterminator | 110,000 | $24.70 |
| exterminator near me | 90,500 | $36.60 |
| pest control services | 90,500 | $21.08 |
| termite inspection | 60,500 | $29.56 |
| termite treatment | 40,500 | $24.20 |
| rodent control | 40,500 | $25.46 |
| mosquito control | 40,500 | $7.91 |
Source: Google Ads data for the United States via DataForSEO, read on October 22, 2026. National averages for the last twelve months.
I have not published a pest control case, and I would rather say so than borrow one. This is what is real.
Same kind of local service business, included because the numbers are public and verifiable. Roughly $20K per month in Google Ads spend, in a market with $45 to $80 CPCs. Read the case.
What carries over is the method. Conversions are defined as booked jobs, calls and forms are tracked to the keyword, and bids are set against what a customer is worth.
I go through the account, the tracking and the path a customer takes from search to contact and tell you what is broken. The findings are yours whether or not we keep working together.
Tracking, conversion actions and structure get corrected first. Optimising on top of bad data just makes you confidently wrong.
Campaigns, ad copy and landing pages built around how your customers actually search, and around what the platform rules allow.
Weekly optimisation against booked jobs rather than form fills, with a monthly written read on what moved and what is next.
Longer reads on this topic from the blog.
Pest control companies with technicians and routes to fill.
Not a fit. National brands that buy media through an agency of record, and companies that only want more calls without grading them.
Usually yes, because the searches are urgent and the click is expensive for a reason. In October 2026 the United States average was $31.29 for pest control near me and $36.60 for exterminator near me. At those prices the account has to be run by pest and by service area, with calls graded, or the budget goes to the wrong searches.
Both, in one plan. Local Services Ads show above the search results with the green badge and charge per lead. Search ads reach the pests and the zip codes the listing does not cover. Run separately they compete with each other for the same calls.
With a negative keyword list that grows every week from the search terms report. How to, home remedy, spray, trap and product names are excluded from day one, and the rest comes from reading what people actually typed.
You work directly with the consultant who runs the account, without an account manager in between. With no agency structure behind me, the fee sits below what specialist agencies in this field charge for the same scope. The ad accounts stay in your name.
I have not published a pest control case, so I will not claim one. The published numbers on this site come from a home services company in Houston. The method is the same one, applied to booked treatments for your routes.
A short form beats a long discovery call. Give me the basics and I will come back with a straight read on whether I can help, usually within one business day.
Rather book a time directly? Schedule a call.