Managed IT is one of the most expensive clicks in B2B. A click on managed IT services costs more than sixty dollars because one contract is worth years of monthly revenue. The account has to reach companies of the size you serve, in the regions you cover, and keep out the person who wants a laptop fixed today.
At sixty dollars a click, every wrong search is a visible loss.
IT support near me brings people with one broken machine. A managed services contract is a different buyer, and the ads have to say so before the click.
An MSP built for companies with twenty to two hundred seats pays the same for a click from a freelancer. Copy, pages and form questions have to state the size you serve.
Managed IT, cybersecurity, cloud migration and compliance have different buyers and different clicks. Separate campaigns show which one brings contracts.
A discovery call in March becomes a contract in June. If the CRM does not send the outcome back, the account keeps optimising toward form fills.
Built for an MSP where the owner or a sales lead owns marketing alongside delivery.
Managed services, cybersecurity, cloud, backup and compliance each get their own campaign, with the industries and company sizes you serve in the copy.
Negative keywords for repair, near me style searches that mean one device, free tools and jobs, reviewed every week.
Each call or form tied to its keyword, then marked in the CRM as qualified, proposal or signed, and sent back to Google as an offline conversion.
Google Ads catches the company already looking. LinkedIn Ads reaches a named list of companies and roles when the contract value justifies the cost.
A page per service with the company sizes you serve, the stack you support, response times and how to book a call. Fixed scope, built for the campaigns. See landing pages and websites.
Spend, discovery calls, proposals and signed contracts, per service, written for the owner.
Direct access to the person running the account. You talk to the consultant who builds and runs the campaigns, with no account manager in between.
Average cost per click on Google in the United States. These are among the most expensive clicks in B2B, which is why targeting by company size and service matters more here than almost anywhere.
| Search term | Monthly searches | Average CPC |
|---|---|---|
| managed it services | 22,200 | $65.28 |
| managed service provider | 18,100 | $63.57 |
| it support near me | 9,900 | $42.24 |
| cybersecurity services | 9,900 | $53.20 |
| it consulting | 9,900 | $40.06 |
| it services for small business | 4,400 | $93.58 |
| cloud migration services | 1,000 | $33.53 |
| microsoft 365 migration | 110 | $25.15 |
Source: Google Ads data for the United States via DataForSEO, read on October 22, 2026. National averages for the last twelve months.
I have not published an MSP case, and I would rather say so than borrow one. This is what is real.
Different industry, included because the numbers are public and verifiable. Roughly $20K per month in Google Ads spend, in a market with $45 to $80 CPCs. Read the case.
What carries over is the method. Conversions are defined as qualified discovery calls, calls and forms are tracked to the keyword, and bids are set against what a buyer is worth.
I go through the account, the tracking and the path a buyer takes from search to contact and tell you what is broken. The findings are yours whether or not we keep working together.
Tracking, conversion actions and structure get corrected first. Optimising on top of bad data just makes you confidently wrong.
Campaigns, ad copy and landing pages built around how your buyers actually search, and around what the platform rules allow.
Weekly optimisation against qualified discovery calls rather than form fills, with a monthly written read on what moved and what is next.
Longer reads on this topic from the blog.
Managed service providers and IT companies that sell contracts to small and mid sized businesses.
Not a fit. Break fix shops that want walk in customers, and national providers that buy media through an agency of record.
Because one contract is worth years of monthly revenue and every provider knows it. In October 2026 the United States average was $65.28 for managed it services and $93.58 for it services for small business. At those prices the account has to exclude break fix searches and state the company size it serves.
Google Ads first, because it catches the company already looking for a provider. LinkedIn Ads is worth adding for a named list of target companies and roles when the contract value is high, because it costs more per click and brings people who were not searching.
With negative keywords for repair, fix, near me style searches that mean one device, free, jobs and course, and with ad copy that names the company sizes you serve. The weekly search terms review catches the rest.
You work directly with the consultant who runs the account, without an account manager in between. With no agency structure behind me, the fee sits below what specialist agencies in this field charge for the same scope. The ad accounts stay in your name.
I have not published an MSP case, so I will not claim one. The published numbers on this site come from a home services company in Houston. The method is the same one, applied to discovery calls with companies that can sign a contract.
A short form beats a long discovery call. Give me the basics and I will come back with a straight read on whether I can help, usually within one business day.
Rather book a time directly? Schedule a call.