You hire an agency and meet the senior strategist once, during the pitch. Then a junior runs your account and a project manager relays the questions. I am the person who audits, builds and optimises your campaigns, and I am the person you talk to.
Different industries, same handful of root causes.
Conversion actions counting the same lead three times, GA4 disagreeing with the ad platform, and no one willing to say which number is real.
Clicks are up, cost per click is down, and the sales team says the leads got worse. That is an optimisation target problem, not a traffic problem.
Agency pricing assumes leverage. That means the person with 14 years of experience sold the account, and someone with 14 months is running it.
You are told the landing page is the problem, but changing it is out of scope, so nothing happens for six months.
One person accountable for the whole conversion path, from the auction to the form submit.
Before anything gets scaled, the data has to be right. GA4 and Google Tag Manager audited and rebuilt where needed, conversion actions deduplicated, Meta CAPI or server-side tagging where it applies, and offline conversion import so the platform optimises toward revenue instead of form fills.
Account structure, keywords, negatives, bidding, ad copy and audiences. Built and maintained by me, not handed to a junior after onboarding.
Paid traffic dies on a bad page. I build and iterate the landing pages the campaigns point to, so the conversion path is one system instead of two vendors blaming each other. Fixed scope, tied to the campaigns, not open-ended web design.
You message me, not a ticketing system. Fewer clients than an agency roster by design, which is the whole reason the model works.
A Looker Studio dashboard tied to your real conversion data, plus a written read on what changed and why. No 40-tab spreadsheet, no vanity metrics, no 'impressions are up' as a headline.
I am one person, so I take a limited number of engagements. If I do not think I am the right fit for your situation I will say so on the first call.
Some engagements have verified public numbers. Others are longer-running or confidential roles where I can speak to scope and approach but not exact percentages. I would rather show you the real mix than invent a case study.
Roughly $20K per month in Google Ads spend, in a market with $45 to $80 CPCs.
Ongoing role as Senior Paid Media Manager, leading strategy and a growing paid media team in a heavily regulated industry.
I go through the account, the tracking and the conversion path and tell you what is actually broken. You get the findings whether or not we work together.
Tracking, conversion actions and structure get corrected first. Optimising on top of bad data just makes you confidently wrong.
Campaigns, ad copy, audiences and landing pages built around how your buyers actually search.
Weekly optimisation against the metric that matters to your business, with a monthly written read on what moved and what is next.
Long-form writing on this topic from the blog.
Usually the retainer is lower, because there is no account management layer, no sales team and no office to fund. But that is not the main argument. The main argument is that the senior person is the one doing the work.
I prefer a standalone audit first, which is fixed scope and fixed price. If it makes sense to continue after that, ongoing management is month to month. I do not do twelve month lock-ins.
Google Ads, Meta Ads and LinkedIn Ads, plus Microsoft Ads where the audience justifies it. I would rather run two channels properly than five badly.
Yes. Most of my work is with US, Canadian and European companies, and the whole engagement runs remotely. See the guide on why location does not matter for this kind of work.
A short form beats a long discovery call. Give me the basics and I will come back with a straight read on whether I can help, usually within one business day.
Rather book a time directly? Schedule a call.