Trutek: brand identity, website and Google Ads for truck parts
Brand identity and website built from scratch, with Google Ads managed since 2020. The account history records about 260 attributed contact conversions.
The facts
- Company
- Trutek, suspension parts for heavy duty trucks and trailers, Brazil
- Website
- trutek.com.br
- Period
- Since 2020
- Scope
- Brand identity, website and Google Ads management
- Platform
- Google Ads, Search campaigns
- Data
- Cumulative account history since 2020
I have run Trutek's Google Ads since 2020. I also created the brand identity and built the website for the company, which sells suspension parts for heavy duty trucks and trailers in Brazil.
The challenge
It is a technical segment. Someone looking for a part needs to know whether it fits the truck, what the application is and how to check availability.
The way the products were presented had to help with that identification and make it easy to contact the store. The campaigns also had to follow that very specific demand.
What I did
I created the brand identity and built the website, organizing the presentation of axles, bearings and tensioners, with information on applications and a direct route to customer service.
In Google Ads, I managed the account and worked with Search campaigns built around the product lines, tracking clicks, contacts and cost per conversion.
The project brought together how the company presents itself, how the products are organized on the site, and how traffic is acquired through search.
The results
Across the cumulative history since 2020, the account recorded 5,707 clicks and about 260 conversions attributed to contact actions.
The overall conversion rate was 4.56%, at an average cost of R$ 63.61 per conversion. The click through rate of the ads was 9.29%.
These are cumulative results for the period. The conversions are contact actions recorded in Google Ads, and they do not necessarily match distinct people or completed sales.
My role
My work covered the brand identity, the website build and the campaign management.
It meant understanding the products and their applications well enough to present the company clearly and bring the search for a product closer to a conversation with the store.
The website is at trutek.com.br.
Related services
The services behind this case are landing pages and websites, Google Ads management and marketing for manufacturers and industrial companies.