Rates and engagement models in detail on the PPC consultant page, and the full breakdown of how consultants charge in PPC pricing models compared.
Most pricing pages in this industry say 'contact us'. Here is a straight explanation of the three pricing models, what each one costs in practice, and where each one quietly works against you.
Not sure you need pricing yet? Start with what an independent PPC consultant actually does inside an account.
Nobody explains the incentive problem, so here it is.
Typically 10% to 20% of monthly spend. Simple to understand, and the incentive is backwards: your consultant earns more when you spend more, not when you spend better. Watch what happens when the honest advice is to cut budget.
A fixed fee regardless of spend. Incentives are cleaner and budgeting is predictable. The risk is scope: if 'landing pages' or 'tracking' sit outside the retainer, the recommendations you need most never get implemented.
Rates vary enormously by seniority and market. Fine for audits and advisory. Bad for ongoing management, because you start hesitating before asking a question, which is exactly when accounts drift.
Whatever the model, ask what happens to your account if you leave. If the campaigns, conversion actions and tag setup live in the vendor's accounts rather than yours, the real price is that you cannot go.
Two options, both fixed scope, both without a twelve month contract.
A full read on the account, the tracking and the conversion path, delivered as a written document with prioritised fixes. Useful on its own. Many people take it and implement it themselves, which is fine.
Flat fee, not a percentage of spend, so I have no reason to push your budget up. Scope is agreed up front and includes tracking and campaign landing pages rather than treating them as extras.
Before anything gets scaled, the data has to be right. GA4 and Google Tag Manager audited and rebuilt where needed, conversion actions deduplicated, Meta CAPI or server-side tagging where it applies, and offline conversion import so the platform optimises toward revenue instead of form fills.
Paid traffic dies on a bad page. I build and iterate the landing pages the campaigns point to, so the conversion path is one system instead of two vendors blaming each other. Fixed scope, tied to the campaigns. Pages and websites have published prices, from US$ 760 for a campaign page, on landing pages and websites.
Your Google Ads account, your GA4, your tag manager, your landing pages. If we stop working together you keep all of it. This should be standard and often is not.
I do not publish a fixed retainer number, because a $5K per month account and a $200K per month account are genuinely different jobs. I will quote on the first call, before you send anything.
Some engagements have numbers I can publish from the account. Others are confidential, by contract or because they were employed roles, so I can speak to scope and approach but not exact figures. I would rather show you the real mix than invent a case study.
Google Ads and Performance Max in one of the most competitive local markets in the US, with expensive clicks, ZIP code choices and seasonal demand. The performance data is confidential by contract, so the case covers the work and the lessons, not the numbers. Read the case.
Cumulative account history since 2020: 5,707 clicks and R$ 63.61 per conversion. Conversions are contact actions recorded by Google Ads, not sales. I also created the brand identity and built the site. Read the case.
Alongside consulting I hold a senior in-house paid media role in healthcare. Nothing from that work is published anywhere on this site: no employer named, no budgets, no results, no internal detail. It is listed only because it is where a large part of my healthcare experience comes from.
Fifteen to thirty minutes. What you sell, what you spend, what is broken.
I tell you which of the two options fits and roughly what it costs. If neither fits, I say that.
A written scope and price. No hourly creep, no surprise line items.
Ongoing work continues only as long as it is worth it to you.
Long-form writing on this topic from the blog.
Because a single number would be either useless or dishonest. Auditing a $5K per month account and running a $200K per month multi-market account are not the same job. You get a fixed quote before you commit to anything, which is the part that actually matters.
No. Flat fee. A percentage model pays me more when you spend more, and I would rather be able to tell you to cut budget without it costing me money.
The audit is standalone and priced as its own deliverable. If we move to ongoing work afterwards, I credit it against the first month.
Month to month. If the work stops being worth the fee, you should be able to stop, and long lock-ins mostly exist to protect the vendor.
A short form beats a long discovery call. Give me the basics and I will come back with a straight read on whether I can help, usually within one business day.
Rather book a time directly? Schedule a call.